Social that converts
supporters into patients

Give people who donate a reason to visit

Planned Parenthood needs more than just political support to make their clinics successful. They also need patients. Their political base is powerful, but not many of them know that the best way to provide support is to become patrons of the clinics. And even fewer know how easy it is to get care from one of the best healthcare organizations out there.

As part of a pro bono project with a former agency, I got together with Planned Parenthood’s marketing team to explore how we could communicate the message that Planned Parenthood is a top-quality healthcare provider, and that, by patronizing their clinics as an insured patient, political supporters can offer meaningful, impactful support.

Afterward, our small team reached back out to offer our services to create real assets and run a test for what we’d worked on together. We wanted to make our volunteer brainstorming into something real and get it out into the world.

Together, we created a social ad campaign that reframed patient care as an act of political resistance – and one that empowered not only the women receiving the care, but all of the women whose care they were helping to fund.